Marc works for local.ch, Switzerland’s leading local search engine and needs to do a lot of web research for his job. We got the chance to talk to him the other day and asked him three questions:

Question: You’re a Memonic user right from start. Why?

Marc: It’s part of my job to be up-to-date with online- and mobile-trends. Browsing through the news-channels I discover a lot of valuable information like products (e.g. newspaper articles, press releases, blogs, tweets, videos), figures (e.g. market shares, market potentials) or best-practices (e.g. videos, interviews, blogs, market research reports).

Before Memonic I just saved the link with del.icio.us with the challenge that the information was not searchable or just disappeared after some time. Memonic helps me to store and find all my relevant web-information easily within seconds, which safes me a lot of time.

Q: What do you dislike about Memonic and yet you keep using the service?

Marc: The integration of “sharing” and “working in groups” came a bit late. I’m now basically used to work with Memonic by my own – and used other tools to work in groups. But I’ll give it a try :-)

Q: How does Memonic compare to reading?

Marc: Memonic helps me to not only to store – but also to recommend interesting articles. Years ago I had to take a hard-copy of a book-page or an article and then to send it to my friends and work-mates. Now I simply save an interesting read from the Web on memonic and share it on Facebook, Twitter or by email with people. It’s not only more efficient, i also profit from a lot more feedback and emerging discussions on private and business reads. And this is really a broadening experience, kind of a “big virtual reader circle”.