My name is Soraya Bakhtiar; I’m 21, and live in Geneva (Switzerland). I’ve always loved writing, and I’ve always loved Fashion. As a result, today I run one of the most visited fashion blogs in Switzerland, launched in April 2010 titled: The Trend Report (www.thetrendreport.ch).

The Trend Report is basically a compilation of the latest fashion trends and news, from product reviews to runway reviews, with a few shopping tips here and there. It is absolutely crucial for me to do what I like regardless of what my audience may want to see or read, but having so many positive feedbacks really made me go on. Whenever I get the chance, I enjoy knowing more about my readers, and more importantly about what they enjoy most on my blog. The other day, one of my followers sent me a message saying that she was now broke after the intensive online shopping she did from reading my blog. In terms of living for fashion, this is actually great feedback ☺

Because The Trend Report fans are so loyal, I wanted to give them more, and also to keep them coming back. That’s when I discovered Memonic’s Clip Button. It was free, so easy to install, and it allowed me to immediately give my readers a chance to clip articles on my blog that they want to keep. Now, they can keep their favorite snippets, they can create shopping lists or trend lists based on my blog, they can use my inspiration for their own blogs, and most importantly – they will keep coming back for more content that they can actually use. In this way, The Trend Report expands the lifespan of its content. That works for me!